![]() That number shot up to over 11 million through 2021, with the changes brought about by the pandemic acting as an accelerant. It took the firm a decade to get over 6 million merchants on its platform. Today, Tokopedia has over a 100 million active users every month, over 11 million merchants, and covers 99% of the sub-districts of Indonesia. ![]() Over a decade later, there is ample evidence that a rapid shift is underway. Technology was regarded with suspicion or ignored entirely, and commerce was rooted in geography, with traditional trade dominating the landscape. When Tokopedia, an Indonesia-based technology company with the largest marketplace platform first came up with its vision of “democratising commerce through technology”, there were few takers. From its early efforts to woo a technology and ecommerce averse Indonesian population, to its most recent forays into an AI-driven bespoke offering for its customers, a culture of innovation has been a constant at Tokopedia
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